Tips to Create a Private Label Brand for Amazon

Amazon private labeling is a profitable business strategy that many entrepreneurs have come to adopt.

The way it works is simple – source desirable goods in bulk, place your own label on them and sell them as your own brand on Amazon.

But while the process is fairly straightforward, creating a respectable private label brand on Amazon requires a great deal of research, time and dedication. If you want consumers to remember your brand, you need to get all of your touchpoints right – from business name and logo to trademark and product packaging.

In this blog post, we’ll cover the key steps to creating a strong, private label brand for Amazon. These steps should put you firmly on the path to building an incredible brand that will help develop long-term relationships with your customers.

The Advantages of Having Your Own Brand on Amazon:
Before we share the steps, let’s take a look at the benefits you can expect to see after you create a brand on Amazon.

1. Repeat customers

One of the biggest benefits of Amazon branding comes in the form of repeat business. Once people begin to recognize and buy your products, you can leverage the power of familiarity to keep them coming back for more. When a seller combines a great product with the packaging/images/logo that shoppers recognize, their business begins to experience customer loyalty that can generate a lot of repeat business.

2. Opportunity to scale

Imagine this. Dunkin’ Donuts announce a new range of artisan coffee. It’s going to go really well with the company’s donuts. You’re likely to give it a try, because you’ve come to know and love their donuts. A brand allows you to scale your business and pivot or change direction when needed.

3. Enhanced credibility and buyer confidence

Creating a private label brand enhances your credibility with buyers, your industry, and the Amazon marketplace as a whole. As you build even more credibility, you gain recognition, competitiveness, and loyalty. Because of its compounding impact, you’ll discover that your growing credibility has a direct relation to buyer confidence. Consumers like to buy from brands they know, like, and trust. So, if your brand is credible, you’re much more likely to make sales.

Branding Private Label Products for Amazon

Now that you’re aware of the benefits of creating a private label brand, let’s look at how you can start working on your brand identity.

This will take even more extensive planning, as your unique brand will be what separates you from the competition.

Below is a step-by-step guide to creating a brand for your Amazon private label products:

Step 1: Identify your target audience

Before you start developing your brand, you need to identify your ideal customer. By knowing who your brand needs to appeal to, you’ll be able to plan a better branding strategy.

Once you’ve identified your target audience, you can conduct research on what they like and dislike. That way, you’ll be able to decide what the personality of your brand should be to ensure that your ideal customer can identify with it.

Step 2: Choose a good name for your brand and store
When it comes to naming your brand (and your Amazon Store), simplicity is the way to go. If your name is too long or complicated, it may be confusing for your customers. By choosing a short name that’s easy to remember, you’re likely to have more repeat customers. Remember that the name you choose should be relevant to your brand.

Step 3: Design your brand identity

Using the knowledge you’ve gained from your research, you can design your brand identity. This includes everything about your brand that customers will associate with your products, such as:

A logo – be sure to make your logo simple and memorable
Color palette – choose 3 brand colors that will resonate with your audience.
A powerful slogan – choose a short, powerful slogan that will give customers an idea of what your brand is about. Be sure to use typography that works well with your logo.

Step 4: Register a Trademark

Trademarked items can be identified by either a ™ or ® symbol. The ® distinction signifies that an item has been registered with the India Patent and Trademark Office. The TM is a proprietary, common law distinction that shows that you were the first to use the trademark and that infringing on this trademark could confuse the public from identifying the source of the good.

Though you are not required to register a trademark as an Amazon seller, there are many benefits to doing so. Here are a few:

• Your brand will be better protected.
• You’ll be able to enlist multiple products into Amazon’s Brand Registry.
• You’ll have access to Amazon’s Enhanced Brand Content (EBC) feature, which allows you to add visual content to your product descriptions.

Once you’ve concluded your research, you can design your packaging, so it contains elements that showcase your personal brand.

Step 5: Use custom packaging

Now that you have everything else in place, you should focus on your product packaging. Even though this is a very important step in creating a personal label brand, it’s often overlooked by Amazon sellers.

By using custom packaging that contains your own logo, you’ll look more professional and also increase your brand’s recognition.

Below is a list of information that needs to be included on your product packaging to meet Amazon’s requirements:

• The country your product originates from;
• Your Global Trade Identification Number (GTIN);
• A Fulfillment Network Stock Keeping Unit (FNSKU) identifier;
• Any applicable legal warnings and certifications;
• Your product or brand name.

Once you’ve concluded your research, you can design your packaging, so it contains elements that showcase your personal brand.